Biggest scam of the century?


Dalton Caron, Writer/Ruler of This Class

From skin super-powder that people drink, to ASHWAGANDHA energy body wash. People, normal everyday people who are insecure about their natural look or physique, allow themselves to be fooled by big name  companies into believing that the only way for them to attain beauty, to be complete, is to change who they are through beauty products.

Between the 1920’s to the 1980’s big brand name companies made a large push to ensure they had the complete devotion of men and women into believing that their beauty came from a product. First they said  skin was “too dark,” so the made cream to make “skin lighter”. Then they said skin was “too light” so they made a cream to make “skin darker”. Then they said un-manicured nails are unsightly, change that, and be more beautiful.

Today products for just the face alone can cost anywhere from $7 – $50. Now this might not seem like a lot, but if you’re anything like Senior Savannah Trout where people have 200+ products overall, and 110 products just for the face with varying prices it adds up real quick. People who do not wear or care about make-up and beauty products tend to undermine them and do not really get a handle on the concept that with the large amount that many people have those products add up to a lot of money. 

When I asked Senior Shyanne Ferman on why she wears makeup and beauty products, and if she believes people are manipulated by these products this is what she had to say. “I just wear make-up for fun because I feel that I don’t need to, I like how I look and I’m not insecure about my natural beauty,” said Ferman, “ I don’t think it’s really about manipulating, but more about people being insecure about how they look and these big name brand companies taking advantage of their insecurity to sell many products on a massive scale”. I approached Freshman Nevaeh Branson with the same questions. 

“I guess I’m just really insecure about myself, so I feel like wearing make-up and beauty products will make me look and feel better,” Branson said, “Oh yea, those companies definitely capitalize on the insecurity of normal everyday people. They know we want to look beautiful and that we’re desperate, so they sell these products saying we can look as good as famous models and we buy into it for the soul reason that we are insecure”.  Both are good points but Sophomore Allie Muschong placed the blame on another group.

“I don’t regularly wear make-up and beauty products, but when I do it’s for special occasions because it’s a societal expectation”, Muschong said, “It’s evolved overtime as a byproduct of the ideal that women are generally characterized as being expected to look nice as guidelines basically. Society has set this ideal that t to be completely beautiful, women must wear make-up and beauty products. Even though today both men and women wear these products, I think the heavy push for women to wear it evolved from the concept that women are inferior to men, and they must do what the men want”. I felt the need to approach someone of the opposite gender after this, and Junior Kannen Pallas was my guy.  

“I’ve never worn make-up or beauty products before besides for like Halloween but too much of it is bad,” said Pallas, “people who are insecure about their natural look get pulled into this monopoly with the hopes they’ll become better looking and that society will accept them, but all it does for them is to take their money and give it to these companies to only further continue their scam”. 

Society allows itself to set these stereotypical standards, and evolve off of them. But why? Why do we allow ourselves and others to believe if people are not born with perfect natural beauty, without flaw, that they then become incomplete, impure, imperfect? Something must change about this, we must change. 

I am not saying there is anything wrong with people wearing these products, all I am saying is the reason they are wearing them is morally unjust. People should not be influenced or persuaded in ways that makes them feel imperfect until they use these products, it needs to stop.

Someone must voice these wrongs, start a movement through social media, or through physical gatherings of protest, and help create change. People know this is happening but nothing is done about it. So I leave to the readers just one question, will you lead and support the change, or will you stand by and let it continue to evolve?